Converting Admits into Registrants: Increasing the Yield of Visiting Students in Summer Session

Natalie Kokorudz, Pam Levy


In an effort to increase enrollment, the University of Illinois at Chicago (UIC) employed new strategies to encourage visiting students admitted for the summer session to register in summer courses. This case study describes how UIC shifted from a passive student services approach to a more active model, which included relationship building and one-on-one communications with students in a strategy designed to improve enrollment yield among summer students.

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