Launching a Signature Summer Event

Elizabeth H. Beasley

Abstract


The 2017 launch of the award-winning Rutgers – New Brunswick Writers’ Conference illustrates the steps in developing a sustainable signature program that serves the needs of students, the institution, and the regional public. Needs assessment, program design and staffing, marketing, financial management, and program evaluation are addressed, and recommendations for applying this model to other events and programs are offered.


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DOI: http://dx.doi.org/10.5203/sa.v11i0.598